L A U R E A N O
G R I S O T T O
Ideas with nuts. for brands with soul.
Creativity that connects brands with people,
and dares to shake the world a little for the better.
–CREATIVE DIRECTOR –
– INNOVATION DIRECTOR –
– SR. COPYWRITER –
PROJECTS WITH SOUL THAT SHAPES BRANDS.
AND SOMETIMES, SOMETHING BIGGER.
THESE ARE THE PROJECTS THAT STAYED WITH ME.
PARKINSON’S SCALE FILMS
Wings The Agency – FundaParka
Role:
Creative Director, Copywriter.
Taking huge risks. Absolutely worth it.
In the middle of Venezuela’s worst crisis, we tied real earthquakes to real donations, mirroring the tremors of Parkinson’s disease with seismic data.Each quake triggered a film on Twitter, and each tremor turned fear into help.
Created by just 5 people, it became the most awarded campaign in Venezuela’s history.
Video Case Study
Grandfather Film
Grandmother Film
DON’T DRIVE AND DRINK
MullenLowe SSP3 – ABInveb -Presidente
Role:
Senior Creative, Copywriter.
Beer brands said “don’t drink and drive.” We made car brands say it too.
What started as a creative hack, sparked a wave, and became an industry obligation.
THE HOME PROJECT
Wings The Agency – Misu
Role:
Creative Director, Copywriter.
Those with no house helped others find a home.
Homeless people and their dogs inspired Venezuelans to adopt,
showing the country that true belonging comes from love, not walls.
Ivone & Beto
Jose Luís & Venado & Pimienta
José Manuel & his 39 dogs
THE YOKI PIÑATA
MullenLowe Interamerica – Yoki Yogurt
Role:
Senior Creative Copywriter.
The first piñata that opens with hugs.
In the world’s most violent region, kids are taught that hitting brings rewards.
We turned that lesson around, with a piñata that only opens when you hug it.
A cultural shift, one embrace at a time.
